Tag Archive | Bollywood

Formula 1™ will not lose out on the emerging Indian Motor(Sports) market | Follow F1™


 

F1 Boss, Bernie Ecclestone, announced today that the Indian Grand Prix is in doubt for 2014. With a cap of 20 races next year and 3 new races confirmed there have been a lot of speculations on which circuits will go missing on the 2014 calendar. I will not go into discussing which circuits that will be dropped but will certainly put forward a few thoughts on why the Indian Grand Prix is definitely on for a long time to come.

 

Let’s break this down, shall we?

 

a. India is an emerging market on the globe. If you lose in India you, well, lose.

 

b. It is significant importance that the Sports market (which is monopolistic with cricket) opens up to other global sports like FIFA, Olympics and Formula 1.

 

c. Now two things can happen, either India continues being “Very Political” and indulges in an inner battle of sorts, or the nation comes together and opens up to the global sports market. The latter has higher probability.

 

d. Now, coming to Formula 1 in India, No, lets look at the bigger picture and say ‘Motorsports’ in India. 3 Circuits, 1.2 Billion people. Like gabbar of Bollywood says: ‘Bahut nainsafi hai’ (This is absolute injustice). Europe on the other hand has 733 Million people and ~80 circuits. The air in half glass empty being that this is a humongous opportunity for any sport, and Formula 1 is the choice due to the nation’s steadfast opinion on the sport.

 

e. Formula 1 not only opens up the sport’s market, but also opens up supporting markets like Travel and Tourism, Hospitality and the Luxury market. India’s luxury market will grow at 25% YoY.

 

f. Now coming to the most important point, the Indian automobile market and it’s relationship with Formula 1. After lots of thought, I see all the significant automobile manufacturer’s in India developing their brands through  ‘Formula 1’ associations, these could range from sponsorship to technological tie-ups and even track infrastructure ownership.

 

g. I’m going to stop for now.

 

Needless to say, Ecclestone has ventured into the Asian markets with an intent to establish the sport, I see no reason any of the asian races would be dropped.  Sure there will be disagreements but India is most certainly now a part of the F1 Family.

 

 

 

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